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Mischief is in the Details…

January 26, 2012

…the provocative tagline for the new Jason Wu for Target line debuting on February 5th is a perfect introduction to the campaign and mascot, a curious black cat wreaking stylish havoc (see the print campaign and the very entertaining spot here). My calendar has been marked, multiple alarms have been set on my phone to remind me a day earlier, and I have already scoped out the pieces that I’m hoping to scoop up as soon as the flirty line opens up shop in a couple of weeks. This is serious people…that cat tote must be mine! Above are a few of my favorite looks, but really everything in Jason Wu’s lookbook is worth a few ooohs and aaahs. So, is anyone else out there as excited as I am? xoxo!

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