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Food for Thought: 10 Lessons for Young Designers

February 23, 2011

I saw this over on Swiss Miss yesterday and it resonated quite loudly. Having come from an advertising and design background, I’ve always valued the insight, advice and wisdom that has come my way from school instructors, senior creatives and my creative directors. There’s a lot of incredibly smart thinking happening behind the doors of an ad agency and some of the most brilliant people I have ever known were the men and women that I worked with and went to school with.

via SwissMiss:

These are some insightful and thought-provoking lessons from Wieden+Kennedy’s Executive Creative Director, John C Jay: 10 Lessons for young designers.

1: Be authentic. The most powerful asset you have is your individuality, what makes you unique. It’s time to stop listening to others on what you should do.
2: Work harder than anyone else and you will always benefit from the effort.
3: Get off the computer and connect with real people and culture. Life is visceral.
4: Constantly improve your craft. Make things with your hands. Innovation in thinking is not enough.
5: Travel as much as you can. It is a humbling and inspiring experience to learn just how much you don’t know.
6: Being original is still king, especially in this tech-driven, group-grope world.
7: Try not to work for stupid people or you’ll soon become one of them.
8: Instinct and intuition are all-powerful. Learn to trust them.
9: The Golden Rule actually works. Do good.
10: If all else fails, No. 2 is the greatest competitive advantage of any career.

AMEN!

(via swissmiss, via johnmaeda, via Edwin Himself, via AIGA)

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